What do SEO, AIO, AEO, GEO, LLMO and HEO mean?

SEO targets classic search rankings; AIO prepares your content for AI assistants; AEO structures pages to win direct answers/snippets; GEO earns inclusion and citations in generative overviews; LLMO makes information machine-parseable and unambiguous for large language models; HEO focuses on human experience, credibility, accessibility, and conversions.

Why optimize across all six pillars instead of just SEO?

Buyers now move between Google, AI overviews, assistant chats, and your site. If any layer is weak, visibility and conversions drop. A unified approach ensures your facts are discoverable, accurately reused, and easy to act on.

Will this work with my current CMS (Wix, WordPress, Shopify)?

Yes. The framework is platform-agnostic. It relies on clean information architecture, schema markup, structured sections, and performance basics, which we can implement on Wix, WordPress, or Shopify without re-platforming.

What is a Source-of-Truth page and why is it important?

It’s a canonical page that lists stable facts such as pricing, features, locations, and data points in clear prose and machine-readable formats (tables or small JSON/CSV). Assistants, answer engines, and LLMs reference it to avoid ambiguity.

How quickly can results appear?

Technical fixes and answer-focused sections can show early gains within weeks. Stronger compound results arrive over 1–3 quarters as structured content, internal links, and original data assets are crawled and cited.

What deliverables are typically included?

Deliverables often include technical SEO fixes, schema (FAQ/HowTo/Organization/Service), intent-mapped page outlines, structured content blocks, a terminology glossary, a Source-of-Truth page, and periodic data assets such as case studies or benchmarks with downloadable CSV.

How do you measure success across SEO, AIO, GEO and HEO?

We track rankings, featured answers, assistant/overview citations, direct traffic lift, organic conversions, Core Web Vitals, accessibility checks, and on-page conversion metrics. Each optimized page has a baseline and a target.

Do you provide content creation and schema implementation?

Yes. Pages are written in a structured, scannable format with consistent terminology, and we implement JSON-LD schema that mirrors the visible content so it can be parsed reliably by search and AI systems.

How do I get started?

Begin with a short readiness audit of your top revenue pages. From there, prioritize fixes for crawlability, add answer blocks and FAQ schema, and publish a Source-of-Truth page. If you need help, use the contact form to request an audit.

Why You Must Optimize for SEO + AIO + AEO + GEO + LLMO + HEO (to Win in 2025)

Jahnavi TP
3 days ago
3 min read

Search isn’t one channel anymore—it’s an ecosystem of Google, AI assistants, answer engines, and human expectations. If your brand isn’t optimized across all six pillars, you’re invisible in the moments that matter.

This guide explains why each pillar matters, what you risk if you ignore it, and how Brain Quest (that’s us) delivers a single, revenue-focused program that covers them all.

The Six Pillars—What They Do (and What Breaks Without Them)

Pillar	What it is	If you ignore it	Fast win you can do this week
SEO	Classic search engine optimization for rankings & crawlability.	Pages get crawled late or not at all; rankings stall; expensive paid media fills the gap.	Fix indexation, CWV, and internal links on your top 20 money pages.
AIO	Optimization for AI assistants (ChatGPT, Perplexity, Gemini, Copilot).	Assistants misstate your pricing/features or cite competitors instead.	Publish a Source-of-Truth page with machine-readable facts (tables/JSON).
AEO	“Answer Engine” optimization (snippets, People Also Ask, voice).	You write great content, but competitors win the short answer box.	Add a 45–60 word definition + FAQ schema to key pages.
GEO	“Generative Engine” optimization for AI overviews/summaries.	Your brand is absent from generative overviews and roundups.	Release one original dataset/case study with downloadable CSV + methodology.
LLMO	Make content easy for LLMs to parse & reuse correctly.	Models hallucinate or skip you due to ambiguity.	Standardize terminology; add glossaries and consistent headings.
HEO	Human Experience Optimization (clarity, trust, accessibility, UX).	Traffic lands—but doesn’t convert; credibility gaps kill deals.	Tighten copy, proof (reviews/case studies), and frictionless CTAs on top pages.

Why “All or Nothing” Matters

Your buyer journey now hops across: Google → AI overview → assistant chat → your site → comparison → conversion. If any link is weak, revenue leaks. Align all six pillars and you:

Earn visibility (rankings, snippets, AI citations).
Control the narrative (facts pulled from your pages).
Convert better (clear UX, proof, and actions).

This is not “more content.” It’s the right structure + the right signals + the right proof.

Our Framework: How Brain Quest Delivers This End-to-End

1) Strategy & Map (Week 1)

Map your products/services to intent.
Build an entity/terminology glossary.
Prioritize 15–30 pages that move revenue.

2) Technical & Structure (Weeks 1–2)

Fix crawl/index, CWV, and internal links.
Add schema (FAQ/HowTo/Organization/Service).
Create your Source-of-Truth page (facts, pricing, locations, specs).

3) Content Built for Humans & Models (Weeks 2–4)

Every page gets: TL;DR answer, scannable sections, tables, FAQs, and data points.
Add machine-readable assets (tables, CSV/JSON snippets).
Create one original data piece per quarter (case study, benchmark, survey).

4) Proof & Conversion (Weeks 3–4)

Insert relevant case studies, reviews, author bios, policies, and guarantees.
Design outcome-first CTAs with low friction (mini-form, 2 fields).

5) Measurement & Iteration (Ongoing)

Track rankings, snippet wins, AI/assistant citations, and conversions.
Quarterly refresh of the Source-of-Truth + data assets.

Mini Blueprint You Can Steal

On every money page:

H1: Problem/solution in plain language.
Executive Answer (80 words): The concise takeaway an answer engine can lift.
Comparison/Table: Options, features, or steps.
Proof: Case study stats, testimonial, logo bar.
FAQ (3–6 Qs) + FAQ Schema.
CTA: “Get a free AI + Search Readiness Audit.”

What Makes Brain Quest Your Best Choice

Full-stack expertise: We cover SEO + AIO + AEO + GEO + LLMO + HEO—not just one slice.
Technical depth: Wix Studio & Velo, WordPress/Woo, Shopify—clean architectures that pass Core Web Vitals.
Data-first content: We build the citable evidence AI systems prefer (methods, timestamps, CSVs).
Lead outcomes, not vanity metrics: Our goal is qualified demos, revenue, and CAC efficiency.

Offer: Get a free AI + Search Readiness Audit (10-point checklist + 20-min strategy call).